How to Have a Very Good Conversion Rate for Your Main Website
It may be good to have a lot of people visiting your website everyday but it is still of the use if there is little or no purchasing done at all. Focusing on the conversion rate of your website is effective in gaining sales. Have you heard about marketing audit? this is one of the essential things that you will need to do or perform on your website. Marketing audit is defined as A complete examination of a company’s marketing aspects including the environment, goals, approaches to solving marketing problems and earning marketing opportunities as well as proposing plans that should be acted upon to improve The marketing side of the business.
Definitely it is of the essence to have a website that works well not only for your business but for your customers as well.
Let’s get down to the tips in improving your website conversion rate.
Use the F Layout In Designing your Website
It is shown by studies that most Website visitors scan websites in the shape of an f. User is first read starting on the left side of the page and then the right then it becomes shorter as they move down to the page, this is where you’re going to put your call to action wordings, as most people would not notice your city if you place these at the wrong area such as the lower right portion of the screen. Place your strong call to action words on the upper right hand of the page because this is the most noticeable place.
Make your Website User Friendly
One thing is common on websites that are difficult to use, people will never stick around and they won’t make purchases. For your website to be easy do an effective marketing audit and find if it is easy enough for anyone no matter the age or the educational accomplishments. Do a systematic marketing audit on the information of your website like the accessibility of information about the company, product reviews, specificity about the product and services more importantly, the shopping cart should be very easy to use So that the customers will make easy purchases as it is the purpose of the website. Websites with incomplete processes of purchasing is due to tedious signing up process which definitely waste the time of the customers.
Honesty and Openness
Website visitors will never make a purchase if they know so little about the products and services that you are offering that’s why it’s very important to have a marketing audit first before launching your product and services. Marketing audit includes determining if you are honest with the status of your products.
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